- Synergy
The word Synergy applies to the Lego movie as it means the interaction or cooperation of two or more organizations, substances etc. The Lego movie works with other companies and past films that are Widley known to connect to many different people.
- Tent-pole Production
A big budget movies that is expected to make a lot of revenue
- Ensemble Cast
The Lego Movie is designed to appeal to everybody and many wide audiences. This is because it shows known characters from Marvel movies and other franchises, Historical figures, Comic book characters and more. This allows more people to enjoy the content that is put in the movie.
- Conglomerate
Once again this refers to many different companies working on one movie
- Vertical Integration
This is a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process.
Mark 5/10
ReplyDeleteA franchise = a collection of related films in succession that share the same fictional universe
Tentpole production = a big budget movie that can provide support for smaller movies due to its large profits, such as enabling Warner to spin off a video game
synergy: Refers to the way that different media work together to promote the same product