WORD DEFINITION

•  Synergy 

The word Synergy applies to the Lego movie as it means the interaction or cooperation of two or more organizations, substances etc. The Lego movie works with other companies and past films that are Widley known to connect to many different people.

• Tent-pole Production

A big budget movies that is expected to make a lot of revenue 

•  Ensemble Cast

The Lego Movie is designed to appeal to everybody and many wide audiences. This is because it shows known characters from Marvel movies and other franchises, Historical figures, Comic book characters and more. This allows more people to enjoy the content that is put in the movie.

• Conglomerate

Once again this refers to many different companies working on one movie

• Vertical Integration

This is a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process.

BBFC AGE RATINGS

 The lego movie age rating. 

Following on from our topic on the 2014 lego movie we have been looking at different age ratings for movies. These help to decide how suitable a film is for different ages. The lego movie received a PG rating due to the fact that there is no sensitive contents. A PG rating is usually for those above the age of 8 and is a movie potentially anyone could enjoy. However with a PG rating parents can make their own judgement on the movie because it could still contain mild violence or a hint of romance. But usually PG films are targeted at a younger generation so they probably wouldn't pick up on these aspects that make it PG. The bbfc states that a PG movie should not unsettle a child but entertain them. The movie doesn't focus on difficult topics and keeps the content to a certain level. There may be mild bad language but not the extent of a 15 or 18 rated movie.

LEGO MOVIE TRAILER ANALYSIS

Task1: How does Emmet come across? How effective would this trailer be in promoting the film?

Emmet is shown to be an ordinary cheerful guy who doesn't look on the negative side of things and always looks for the positive. He is presented to be a normal working guy who in society's eyes doesn't cause trouble, for example this is demonstrated when he buys a coffee and doesn't complain about the price being $37. The lego moving is based around this idea of a hero having to solve something whether that be the world or someone. Usually the main character who is normally playing the hero would be a physically fit guy who some may find intimidating yet a very kind person. Emmet is the exact opposite of this. The producers use comedy to portray this when he tries to do star jumps and can only manage 3, hinting at his lack of physical ability. Furthermore, Emmet is not you typical hero but I believe this could appeal to those who may find themselves relating to the character. This trailer I think is a good way of representing the film and it is very effective in promoting it. This is due to the comedy factor and overall decent plot.